NIVEA Sun and their viral sunscreen dispensers, the sucess story.
Sunscreen may not always be top of mind, but NIVEA Sun made sure that changed. This world-leading skincare brand partnered with Sundo to place their smart sunscreen dispensers across Belgium and the Netherlands, offering free sunscreen exactly when and where it was needed most.
Millions of people
NIVEA uses our sunscreen dispensers to sample their product and convey one essential message: "Use NIVEA sunscreen.". These dispensers not only boost brand awareness but also promote the critical importance of sun protection.
What really set this campaign on fire was when a video showcasing NIVEA’s free sunscreen dispensers went viral on X. A user captured their surprise at finding one of these bright blue dispensers, and the internet couldn’t get enough. The tweet blew up, racking up an astonishing 11.7 million views—proof that even the smallest gestures can make a big impact when done right. Suddenly, NIVEA wasn’t just a sunscreen brand, it was a trending topic, and everyone wanted to know where they could find these magical dispensers. Click here to see the viral tweet.
Purpose meets marketing
In Belgium, NIVEA took their mission a step further by partnering with Relay for Life, a fundraising initiative from Stichting Tegen Kanker (Belgian Cancer Foundation). At every Relay for Life event throughout the summer, NIVEA’s dispensers were there, offering protection and reminding participants of the importance of skin health. These events, which are all about community, wellness, and supporting cancer research, were the perfect setting for NIVEA to connect their brand with a higher purpose. By offering free sunscreen, they didn’t just promote their product—they contributed to the cause of cancer prevention in a meaningful, hands-on way.