Every day is a sunscreen day with
La Roche-Posay
La Roche-Posay knows that sun protection isn’t just for the beach—it’s for every day. That’s why they rolled out their smart sunscreen dispensers all across Belgium and the Netherlands From beach bars and city centers to recreation areas, padel courts and sport events, La Roche-Posay made sure everyone had easy access to free sunscreen.
A smarter way to sample
La Roche-Posay didn’t just hand out sunscreen - they made sun protection a part of everyday life. By providing easy access to sunscreen in high-traffic locations, the brand allowed consumers to try their products in real-time, when sun protection was most needed. This not only raised awareness of the importance of sunscreen but also gave people the chance to experience La Roche-Posay’s quality first-hand. Discover more about La Roche-Posay sunscreen on their website.
A range of locations
La Roche-Posay placed their dispensers in a variety of high-traffic spots such as beaches, parks, city centers, sports venues, and family recreation areas, ensuring that sunscreen was always within reach. In their collaboration with LAGO, a popular chain of pools in Belgium, they made sure that families enjoying their time at the outside pool were well-protected with sunscreen, designed to be gentle on even the most sensitive skin.