The power of branded sunscreen dispensers for city marketing, and how our client made Belgium's most famous quiz on national television.
It's like cleaning up your living room before guests arrive – except your guests are tourists, businesses, and media outlets. City marketing isn't just a buzzword; it's about creating an appealing, unified image that invites people to visit, invest, and stay.
Why city marketing matters
Think of it as the personality of your city, expressed through every event, service, and public space. Enter Sundo’s smart sunscreen dispensers – the unsung heroes ready to paint your city in the best light possible.
According to a study by the European Commission, effective city marketing can increase tourism by up to 30% and attract significant investment, leading to job creation and economic development (European Commission, 2020).
Imagine your city adorned with sleek, eco-friendly sunscreen dispensers, each proudly bearing your logo and colors. Not only are they practical and health-conscious, but they also scream "We care about you" in the friendliest way possible. Research shows that cities with strong, health-focused public initiatives tend to have higher levels of community engagement and satisfaction. According to the International Journal of Urban and Regional Research, public health programs can significantly enhance a city's attractiveness and liveability (IJURR, 2019).
Case study
Hasselt, a city that understands the value of innovation in public health and marketing, has been placing Sundo branded dispensers throughout its streets for years. This initiative has not only provided free sunscreen to residents and visitors, enhancing public health, but it has also attracted significant media attention year after year. Nieuwsblad (2024) and VRT NWS (2022) have both highlighted Hasselt’s commitment to public health through these dispensers.
The success of this initiative was even recognized on Belgium’s most popular quiz show, De Slimste Mens Ter Wereld, where it was featured as a quiz question. This level of media exposure not only boosts Hasselt’s profile but also reinforces the city's commitment to the well-being of its residents and visitors.
More city marketing, less worries
And the best part? We at Sundo provide a full-service experience. From the production and placement of the dispensers to maintenance. We're making sure your city sunscreen dispensers are always shining bright, filled with sunscreen!