Enter our smart sunscreen dispensers, which serve as a potent tool for brand positioning. What's the magic? By offering free sunscreen at pivotal moments, a sun-soaked electrifying festival weekend, we create an experience where consumers automatically form positive associations with the brand. It's like planting seeds of positivity that grow into enduring memories. And hey, we're not just talking brand love; we're talking about safeguarding festival-goers' health as well. Double win!

The right place, at the right time

Lipton achieved precisely this at Pukkelpop festival. With a dazzling lineup of eight smart sunscreen dispensers, branded in Lipton's signature colors and messages. The brand masterfully positioned itself as the caring friend, genuinely concerned about the festival tribe's well-being.

Brace yourself for the jaw-dropping numbers: a whopping 54,580 festival rockstars lathered up with sunscreen from a Lipton dispenser. Moreover, 20% of these individuals did so at the dispenser strategically parked near the 'Lipton Bar,' the hotspot for sipping and savoring Lipton delights. This showcases how our dispensers seamlessly integrate with broader brand positioning and activation campaigns.

More marketing, less worries

And the best part? We at Sundo provide a full-service experience. From the production and placement of the dispensers to maintenance during the event and collection afterward - we handle it all. Lipton can monitor the usage on their personal online sunscreen dashboard.

"Marketing that leaves a lasting impression, and a lasting impact."